FATORES CONTINGENCIAIS DETERMINANTES PARA A ADOÇÃO DA INOVAÇÃO GERENCIAL

Autores

  • Caroline Sulzbach Pletsch Universidade do Estado de Santa Catarina
  • Marcia Zanievicz da Silva Fundação Universidade Regional de Blumenau – FURB https://orcid.org/0000-0003-1229-7705

DOI:

https://doi.org/10.63595/2236-7608-v28n2-18070

Resumo

O estudo busca descrever as características dos fatores contingenciais (estratégia, estrutura e ambiente) que são determinantes para a adoção da inovação gerencial no caso estudado. Trata-se de uma pesquisa qualitativa, descritiva e estudo de caso, com recorte transversal, em uma organização listada na Brasil, Bolsa, Balcão (B3), cuja atividade principal é a metalurgia. Os dados foram coletados por meio de entrevistas, questionários, documentos e observação. As entrevistas foram realizadas com dez gestores de nível decisório. A análise de conteúdo foi utilizada com o auxílio do Software NViVo. As categorias analisadas foram estratégia, estrutura e ambiente (fatores contingenciais) e a inovação gerencial, representada por um novo modelo de gestão, caracterizado por implementação de instrumentos gerenciais, KPIs, gestão a vista, indicadores em tempo real, orçamento, tecnologia e eficiência das operações e processos produtivos. Em meados de 2015 a organização estava com dificuldades financeiras. Neste momento, a gestão adota um conjunto de medidas com o intuito de reestruturar a empresa e redesenhar sua estratégia. Assim, rompe com a postura estratégica reatora e, infere-se que atualmente sua estratégia é prospectora. O mesmo ocorreu com a estrutura organizacional, movendo-se de vertical para orgânica. As mudanças realizadas remodelaram o ambiente interno, tornando-o colaborativo e integrativo, alinhado com os propósitos da organização. O estudo contribui ao trazer especificidades de uma organização, o que ajuda a compreender o contexto no qual a inovação gerencial ocorre, além das necessidades e busca de soluções.

 

Palavras-chave: Fatores Contingenciais, Estratégia, Estrutura, Ambiente, Inovação Gerencial.

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Biografia do Autor

Caroline Sulzbach Pletsch, Universidade do Estado de Santa Catarina

Doutora em Ciências Contábeis e Administração na Fundação Universidade Regional de Blumenau (FURB). Professora da Universidade do Estado de Santa Catarina (UDESC). E-mail: caroline.pletsch@udesc.br

Marcia Zanievicz da Silva, Fundação Universidade Regional de Blumenau – FURB

Doutora em Ciências Contábeis e Administração pela Fundação Universidade Regional de Blumenau (FURB). Professora da Fundação Universidade Regional de Blumenau (FURB).

 

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Publicado

2025-05-17

Como Citar

Sulzbach Pletsch, C., & Zanievicz da Silva, M. (2025). FATORES CONTINGENCIAIS DETERMINANTES PARA A ADOÇÃO DA INOVAÇÃO GERENCIAL. SINERGIA - Revista Do Instituto De Ciências Econômicas, Administrativas E Contábeis, 28(2), 53–76. https://doi.org/10.63595/2236-7608-v28n2-18070

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v. 28 n. 2 (2024)

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Artigos

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