CONTRIBUIÇÕES DAS MÍDIAS SOCIAIS PARA O TRABALHO DE IDENTIDADE-RESISTENTE

Autores

  • Vanessa Brulon Universidade Federal do Rio de Janeiro (UFRJ)

DOI:

https://doi.org/10.63595/2236-7608-v28n2-18051

Resumo

Defendemos aqui que a análise das mídias sociais pode contribuir para a compreensão do imbricamento entre trabalho de identidade e resistência (BARDON ET AL., 2012), que só recentemente vem sendo explorado na literatura (BARROS, 2018). As mídias sociais podem potencializar a capacidade de agência de indivíduos submetidos a processos de regulação de identidade. Nesse sentido, temos por objetivo discutir o papel das mídias sociais no trabalho de identidade que se estabelece enquanto um processo de resistência. A transparência e a visibilidade das mídias sociais foram discutidas aqui como possibilidades de ultrapassar as fronteiras artificiais das organizações formais, incluindo no debate acerca da relação entre trabalho de identidade e resistência fenômenos que não estão circunscritos nestes limites. A informalidade das mídias sociais possibilita a ruptura com hierarquias organizacionais formais, bem como a inserção de excluídos no plano discursivo. A associação proporcionada pelas mídias sociais permite a retomada de formas tradicionais de luta. Por fim, com uma linguagem mais híbrida, as mídias sociais expandem os recursos discursivos envolvidos no trabalho de identidade e em sua relação com fenômenos de resistência.

 

Palavras-chave: Mídias sociais; Trabalho de identidade; Resistência.

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Biografia do Autor

Vanessa Brulon, Universidade Federal do Rio de Janeiro (UFRJ)

Mestre em Administração Pública e doutora em Administração pela EBAPE/FGV. Possui pós-doutorado em Administração pela EAESP/FGV. Professora Adjunta da Faculdade de Administração e Ciências Contábeis da Universidade Federal do Rio de Janeiro (FACC/UFRJ).

 

E-mail: vanessabrulon@facc.ufrj.br

 

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Publicado

2025-05-17

Como Citar

Brulon, V. (2025). CONTRIBUIÇÕES DAS MÍDIAS SOCIAIS PARA O TRABALHO DE IDENTIDADE-RESISTENTE. SINERGIA - Revista Do Instituto De Ciências Econômicas, Administrativas E Contábeis, 28(2), 77–92. https://doi.org/10.63595/2236-7608-v28n2-18051

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v. 28 n. 2 (2024)

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Artigos

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